Search engine optimization is an important element of modern marketing, but just what are the search engine optimization rules? It's not quite as easy as just saying what to do and what not to do in every website will benefit differently from different SEO methods. Perhaps the only real search engine optimization rule is: you've got to do it!
Seriously, though, there are some elements of SEO that are absolutely required for the process. One of these key search engine optimization rules is understanding keywords. Keywords are the words and phrases that users on the Internet use to search for the things they want. Optimizing your website for popular keywords is a surefire way of generating more traffic, which could lead to more ads served or more sales for products you're selling.